Norwood & Skiff Yacht Group wins Marine Excellence Award in Cape Coral

Norwood & Skiff Yacht Group has been recognized by the Consumer Ratings Institute with a Marine Excellence Award for Cape Coral. The honor highlights the brokerage’s hands-on, experience-driven model as it continues to grow its reputation in South Florida’s yacht market.

Why it matters: - The award gives Norwood & Skiff Yacht Group third-party recognition for a brokerage model built around working brokers and captains rather than traditional sales agents. - The honor reinforces the company’s positioning in Cape Coral, where trust, local knowledge and vessel expertise can shape high-value yacht transactions. - The recognition may matter to buyers and sellers who want guidance from people with direct boating experience.

What happened: - The Consumer Ratings Institute named Norwood & Skiff Yacht Group a Marine Excellence Award winner for Cape Coral. - The award recognizes the brokerage’s hands-on approach to buying and selling yachts. - The company is based in Cape Coral, Florida, and was founded by Lee Scheele Jr. and TJ Mendes. - Lee Scheele Jr. said the brokerage’s team has actually run the boats it sells, and said the award reflects client trust in that experience.

The details: - Norwood & Skiff was founded on the idea that “experienced boaters make better brokers.” - The firm says it has completed more than 1,000 broker transactions over 10 years in business. - The brokerage works with a nationwide broker network spanning the U.S. coast to coast. - The team includes more than 15 brokers and captains. - Those brokers and captains have logged more than 500,000 nautical miles collectively. - Norwood & Skiff works with premium yacht brands including Azimut, Benetti, Ocean Alexander and Pardo. - The company has a 4.7-star rating based on overall reviews. - The Consumer Ratings Institute is a national business recognition registry based in New York that evaluates businesses using aggregated public review data. - The institute issues recognitions across multiple categories based on publicly accessible consumer reviews.

Between the lines: - The award appears to validate a brokerage strategy centered on operational experience rather than pure salesmanship. - In a market where yacht purchases are high-consideration and service-heavy, that kind of hands-on credibility can be a competitive differentiator. - The company’s emphasis on captain-level knowledge also signals a broader push to compete on advice quality, not just inventory access.

What's next: - Norwood & Skiff is likely to use the award to deepen its profile in Cape Coral and across its national network. - The brokerage’s next challenge is to convert recognition and reviews into more transactions with buyers and sellers seeking experienced guidance. - More information is available from Norwood & Skiff Yacht Group and the Consumer Ratings Institute.